Wembley, London

The development site at Alperton is included within the Housing Zone by the Mayor of London and is identified by the London Borough of Brent Core Strategy for mixed-use, residential-led regeneration within the Alperton Growth Area. Brent Council has identified the land adjoining the canal in Alperton as a growth area suitable for the construction of new homes to meet the UK wide demands of population growth and the shortage of housing.

Currently, the land at Alperton is a large occupied industrial site of 6 acres which was established in 1931. When we were first introduced to this site in 2007, it was only partly occupied with large void areas. The low-income generation reflected the lack of any positive marketing to let this site. Once the site was purchased by us, we immediately appointed agents to attract new business to the site and then continued to manage it in a professional manner. By doing this, we were able to increase the income to the current net yield of 12%.

After numerous pre-application discussions with the Local Authority and other stakeholders, we submitted a full detailed planning application for the site in December 2018. The scheme was for 581 residential units which would include a mix of 1/2/3 bedroom apartments and 3 bedroom houses. There was also a commercial and affordable workspace element included into the scheme.

Planning was recommended for approval in Spring 2020 but refused at the Planning Committee. After re-evaluating the Committee’s decision, a revised planning application was submitted to propose the following:

  • Demolition of the existing buildings and erection of a mixed-use development ranging from between 3 and 16 storeys in height. These will comprise of:
    • 684 residential units
    • Flexible commercial floorspace
    • Affordable workspace and community use floorspace
    • Associated parking
    • Soft landscaping and ancillary facilities
  • Sustainability enhancements through the use of Green Roofs, Sustainable surface water Drainage Systems and two new energy centres utilising Air Source Heat Pumps and Photovoltaic Panels have also been included within this proposed development.

The application was approved by the Local Authority in early 2021 and will soon be submitted to the GLA for final approval. 

Once Planning Permission has been approved, the development will take up to 6 years to complete.

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